Create – Culinary R&D is the backbone of NPD Direct, our creative team work around the world providing clients with insight-driven, on-trend creative culinary concepts fit for commercial production

We have the best development chefs in the business. By travelling the globe for both business and pleasure we are constantly exposed to up and coming global trends in both restaurants and retail arenas.

Here at NPD Direct we have developed a unique process to guide and direct efficient concept development that brings together applicable category insights and culinary trends to deliver efficient concept development – what we call our “Road Map”

To understand our process click below to view slides which highlight our approach to Product Development:

 Product Research and Development

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